Advanced Web Rankings Moves Websites Ahead of Pack
Advanced Web Rankings	Advanced Link Manager	Advanced Web Stats

MyNew Technologies is an internet web developer and marketing firm in the Alcohol and Drug Treatment industry. This industry has become very competitive on the internet over the past 10 years and paid advertising i.e. Google’s Adwords pay-per-click method have become costly, sometimes campaigners pay upward to $30 per keyword in this sector. For example the terms, “alcohol drug treatment” and “drug rehab” are two of the most sought after keywords in the industry. How can an internet marketer leverage the odds against pay-per-click and organically achieve good long lasting rankings at a lower cost?

The answer is Caphyon’s www.advancedwebranking.com suite of products: Advanced Web Rankings, Advanced Link Manager and Advanced Web Stats. In this competitive industry, we discovered that Advanced Web Rankings has the ability to measure our progress against a group of “competitors”. We keep an “eye” on keywords movements for our url’s and the competition as well. This product is a must have for any internet marketing firm in any specialized industry, for example alcohol and drug treatment.

Advanced Web Rankings has the unique ability for us to view our websites in in one easy to use graphical display in each search engine. This allow us for example to view our own url http://mynewtechnologies.com in let’s say Google, Yahoo and Bing search directories. Each search directory has different criteria on indexing content for its inclusion. For example, some directories use meta tags for keywords and descriptions, and others don’t. This will weigh in heavily on organic placement in the search engines. Our firm also benefit from additional features of Advance Web Rankings such as the Keyword Ranking Tool. This remarkable tool displays performances of specific keywords over time, which allows a marketer to target new products and services based on keywords. Top Sites is another feature we like to deploy. This tool allows us to view a competitor’s keyword and measure their position in search engines. This allows us the ability to hone in and go for the marketing blitz. The competition for keywords and search engine positioning is a daunting, tedious and meticulous task. Without the aid of this tool, a marketer cannot get the overall picture without this valuable tool.

Advanced Web Rankings allows us to compare websites against one another. Our staff benefits from the reports we receive. Marketing determines where money should be spent based on reports. Advertising will develop new creatives for clients in areas where there is “fresh ground” for new competition.

Advanced Link Manager is another must have tool in our arsenal of software products to gain the precise edge over our competition. We have the ability to get reports and view our current links in different search directories. This is helpful as content from directories is purged or deleted for various reasons. Key information such as link popularity increased our sites organically, making a hard case to further spend money on paid advertising, in our opinion. There are many cases for running paid advertising, but we are focusing our marketing strengths on long-term stability, growth and website popularity.