A recent project of MyNew Technologies was to demonstrate to the Academy of Defensive Driving what improvements could be made by converting to a WordPress Content Management System (CMS). The legacy website on the left hasn’t been updated in a while and is dated in original html code. No movement in the search engines, static pages never change. What’s there is just whats there. What happens if there is a new product? A new service? Change in hours of operation or even a simple phone number change? The business owner will have to find the web site developer and have this information updated. There are some broken links that will occur with old websites (as in this one), as the links they are referencing are other computers. These systems can and often do go offline, due to end of life of website, abandonment or closure of operations. In summary, the website on the left is suffering, while the one on the right has been prepared for easy of use, 100% error free operation and gaining an improved audience or website visitors.

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Top 10 Reasons to use WordPress for you business website

WordPress is an open source content management system which can be downloaded from the internet free of cost. It also provides you with one of the most innovative and contemporary publishing platform which focuses on all web principles and usability. WordPress is a popular choice for website development. This article will provide you with the top ten advantages of using WordPress for website development.

web site. Each page on your site can be targeted for a few different keyword

phrases. Typically I like to just do about 1 to 2 primary and 2 to 3 secondary

phrases.

Overlapping Keyword Phrases:

It makes sense to optimize the same page for keyword phrases that share some of

the same keywords. A page that ranks well for search engine marketing should

easily be able to rank well for professional search engine marketing or search

engine marketing services.

Only Use a Few Keyword Phrases per Page:

A note of caution is that you can not optimize a page for 20 different keywords. As

you add more keywords to the mix, you lessen the keyword density and change the

focus of the page. The page can start to sound robot created if you are optimized

for too many terms. Remember that converting eyeballs is what matters. People are

not likely to link to or buy from a page that reads like rubbish.

Misspelled Keywords:

You usually do not want to use misspelled keywords in your body copy or page

title as they will look somewhat unprofessional. It can however help you to add

misspelled keywords to the meta keywords tag (which is explained in further detail

in the meta keywords section).

Some sites use “Did you mean…” pages, focusing the page title and heading tag on

the misspelled versions of the keyword and then underneath it say “often times

internet searchers searching for xxx misspell the word as bla or bla.” If you are

looking for xxx you are in the right place. Learn more about our bla bla bla…

Search spelling correction will get more sophisticated over time. Search engines

want to correct for misspellings in the search results pages before the users get to

your site. I spoke with a search engine product manager who stated that

misspellings can flag pages for relevancy reviews and usually misspellings for SEO

are not recommended for most websites.

If you are using throw away domains then misspellings might help you get some

targeted traffic without using as much effort. Also if you have a community driven

site it will naturally include many misspellings from various bad spelling authors.

Plural Keyword Versions:

Some search engines do use stemming, but usually the search results for singular

and plural search phrases are different. It is recommended that you optimize for

common versions of your popular keywords.

Capitalized Keywords:

Most major search engines are not case sensitive. Cars is the same thing as cars.

Hyphenated Keywords:

Most search engines treat hyphens as a space. E-mail is different than email. If a

word is split in half by a hyphen then you should check to see which version is

used more frequently and optimize for whatever versions are commonly searched

for. If a hyphen is sometimes placed between two words then using either version

(with or without a hyphen) will cause your page to rank better for both versions.

Localized Keyword Research:

People use different terminology in different countries. In the US we want taxi

cabs. In London they look for a car hire. Make sure if you are not from the country

of your target market you know what common words they use to describe the

products or services you are promoting there.

Advanced Web Rankings Moves Websites Ahead of Pack
Advanced Web Rankings	Advanced Link Manager	Advanced Web Stats

MyNew Technologies is an internet web developer and marketing firm in the Alcohol and Drug Treatment industry. This industry has become very competitive on the internet over the past 10 years and paid advertising i.e. Google’s Adwords pay-per-click method have become costly, sometimes campaigners pay upward to $30 per keyword in this sector. For example the terms, “alcohol drug treatment” and “drug rehab” are two of the most sought after keywords in the industry. How can an internet marketer leverage the odds against pay-per-click and organically achieve good long lasting rankings at a lower cost?

The answer is Caphyon’s www.advancedwebranking.com suite of products: Advanced Web Rankings, Advanced Link Manager and Advanced Web Stats. In this competitive industry, we discovered that Advanced Web Rankings has the ability to measure our progress against a group of “competitors”. We keep an “eye” on keywords movements for our url’s and the competition as well. This product is a must have for any internet marketing firm in any specialized industry, for example alcohol and drug treatment.

Advanced Web Rankings has the unique ability for us to view our websites in in one easy to use graphical display in each search engine. This allow us for example to view our own url http://mynewtechnologies.com in let’s say Google, Yahoo and Bing search directories. Each search directory has different criteria on indexing content for its inclusion. For example, some directories use meta tags for keywords and descriptions, and others don’t. This will weigh in heavily on organic placement in the search engines. Our firm also benefit from additional features of Advance Web Rankings such as the Keyword Ranking Tool. This remarkable tool displays performances of specific keywords over time, which allows a marketer to target new products and services based on keywords. Top Sites is another feature we like to deploy. This tool allows us to view a competitor’s keyword and measure their position in search engines. This allows us the ability to hone in and go for the marketing blitz. The competition for keywords and search engine positioning is a daunting, tedious and meticulous task. Without the aid of this tool, a marketer cannot get the overall picture without this valuable tool.

Advanced Web Rankings allows us to compare websites against one another. Our staff benefits from the reports we receive. Marketing determines where money should be spent based on reports. Advertising will develop new creatives for clients in areas where there is “fresh ground” for new competition.

Advanced Link Manager is another must have tool in our arsenal of software products to gain the precise edge over our competition. We have the ability to get reports and view our current links in different search directories. This is helpful as content from directories is purged or deleted for various reasons. Key information such as link popularity increased our sites organically, making a hard case to further spend money on paid advertising, in our opinion. There are many cases for running paid advertising, but we are focusing our marketing strengths on long-term stability, growth and website popularity.

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WordPress is an open source (free to use) CMS, often used as a blog publishing application powered by PHP (programming language) and MySQL (database system). It has many features including a “plugin architecture” (ability to add many functions or add-on programs) and a template system (allow use of hundreds of designs). Used by over 12% of the 1,000,000 biggest websites, WordPress is the most popular CMS in use today.

Strategically, WordPress used in as the primary CMS on your website will improve your SEO (search engine optimization), PPC (pay-per-click i.e. Google, Bing and Yahoo payment advertisement services) and marketing campaigns. So why not contact us and convert your legacy or old website today!

is one of the most competitive industries vying for key word position on the internet today. As a result, a company such as MyNew Technologies can help an excellent drug rehab, when other companies try, but fall short and garner mediocre results.

This is because they do not understand the language that those in potential recovery speak, or even how they think. Addiction treatment internet marketing is not “one size fits all. ” What works in the real-estate industry or mortgage banking industry, will not achieve outstanding results in the substance abuse and addiction treatment field.

Addiction treatment internet marketing is one of the most cost effective ways to reach your potential client. When people are suffering with addiction, the quickest and easiest way for them to learn more about what they are experiencing, while confirming there is hope for recovery, is to search the internet. In the privacy of their home or office, they can find hope and learn what they need to about your facility and then make a call.

• Design - The first thing that you see when looking at our website is its design. Is our design pleasing to the eye? Is our site cluttered or difficult to navigate? Are there any glaring design flaws or glitches, or is our site a work of art?

• Focus – What is the focus of our site? If you can’t figure it out, then our web master is doing something wrong. Focus should be apparent without hunting around too much. Typically by using design elements, or simple headlines or sub-headlines our site must convey its focus.

• Content – The most obvious element to cover in your review is our site’s content. Does the content of our site match its focus? If not, there is a problem! Is the content easily readable? Does it make sense? What are some of the highlights? Is there a page, article or section of our site that really stands out as being fantastic?

• Writing Style – Writing style is one element that many people often ignore. Does our authors share their voice? Do you find yourself relating to what you read? Is the style professional or does the author blab on about the same subject?

• Grammer and Punctuation – Does our site use proper grammatical elements? Are there spelling mistakes and punctuation errors all over the place?

• Message Effectiveness – Overall, do you find that our site is effective in putting out its message?

• Website Audience – Who is the intended audience for our site or blog? Are the intended and actual audiences different?

• Info about the author – Is there anything interesting to note about the author? e.g. We have found several methods on improving search engine results, by using a new internal link structure. Is our author an expert or do we have no idea what they are talking about?

• Anything else you think is important – Of course, there are other elements that you can discuss as well. Anything about our site that stands out, good or bad, should always be covered in a review.

MyNew Technologies - Reserve Logo

MyNew Technologies - Reserve Logo

MyNew Technologies - Reserve Logo