Stories are the primary way we absorb, manage, store, access and communicate information, as well as connect with others.

It is how our brains are wired, and how we make sense of an otherwise seemingly chaotic and random world. Indeed, our brains respond to content by looking for the story that explains the situation.

The story helps us create cognitive maps, mental models and narratives.
Storytelling is a powerful communication and connection tool because:
Stories provide order and meaning by simplifying the complex.
Stories can make material more memorable.
Stories can illicit feelings and emotions.
Stories powerfully persuade where facts cannot, allowing the audience to come to a desired conclusion on their own.


Additionally, stories can convey information in a manner that breaks through the haze of information overload, further helping users better accomplish their goals. But most importantly, stories are one of the key ways to connect with an audience.